MINI has opened its first exclusive dealership in South Africa coinciding with the brand’s 10 year anniversary. The dealership has been named Legends @ Zambezi and can be found in Montana Tuine, east of Pretoria.
Christo Lindeque, Managing Director of Legends @ Zambesi said that a substantial amount of time, effort and preparation was invested in setting up the dealership. “We believe that we’ve made a sound investment, which was largely informed by the market research we carried out. Being exclusive puts MINI in a comfortable space; out there as a pioneer and like previous only MINI innovations will give us an edge” says Lindeque.
“As we celebrate the 10th anniversary of the MINI brand in South Africa, it’s great to see the birth of MINI’s first-ever local exclusive dealership. This move, backed up by the unprecedented sales success of MINI in 2011 and the record start we’ve had to 2012, demonstrates that the next ten years will be just as exciting for the brand” says Karen Valle, General Manager of the MINI brand in South Africa.
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